Narrative Repositioning
Simpl — BNPL to Checkout Network
Repositioned a Series B fintech from Buy Now Pay Later to Checkout Network — 200% lift in top-tier media mentions in 12 months. Recognised as Leader 2.0 by Adgully.
Head of Communications · Bengaluru
Journalist's instinct. Communicator's craft.
I'm Ashish — an award-winning journalist-turned-communications strategist with nearly 13 years across The Economic Times, Flipkart, Simpl, AXA GBS, Adfactors PR and Deccan Chronicle. I build brand narratives with a reporter's lens.
13 yrs
Across ET, Flipkart, Simpl, AXA GBS, Adfactors
100%
Increase in Simpl's top media mentions in 6 months
50%
Increase in LinkedIn following at AXA GBS in 4 months
500+
Articles written as a business journalist
Selected Work
Stories I'm proud to have shaped
Employer Branding
AXA GBS — Employer Brand
Grew LinkedIn from 17.5K to 25K followers in 123 days (43%). Led AXA GBS' first-ever global Top Employers Institute certification.
Corporate Communications
Flipkart — Project 1K & Supply Chain
First-ever comms professional to win Flipkart's all-India tech innovation challenge Project 1K. Built the 'Delivery Through Difficult Terrains' annual media property.
How I Help
Building communications functions from the ground up
Narrative Repositioning
Move a brand from where the market places it to where it actually belongs — with the media coverage to back it up.
Crisis Communications
Navigated Simpl through two rounds of layoffs, returning coverage to positive within a month. Steady hands under pressure.
Employer Branding
Global HR certifications, LinkedIn growth, executive thought leadership — building companies people want to join.
Open to senior communications leadership roles
Head of Communications, Director of Corporate Communications, or Employer Branding Lead — at funded startups, GCCs, or large enterprises in India.
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